Interview: DJ Menelik, The W Hollywood

DJ Menelik spinning at The Smashbox Tweet House Party @ Sundance 2010, photo by Daniele Colombera / SMASHBOX Digital

From Detroit to Atlanta; Los Angeles to Park City, DJ Menelik knows how to get people up on their feet. The eclectic DJ, known for drawing on a variety pack of musical influences, has spun for the likes of Diddy, Jermaine Dupri and well…us, at the Smashbox Tweet House party at Sundance this year. But behind the stunnershades, that big smile and those heavy beats, is a man who doesn’t just sell music. He studies it. Menelik’s wealth of musical knowledge and soulful approach to his craft are what put him at the top of his game.

We caught up with DJ Menelik to talk about the evolution of hip-hop, mixing & matching its genres, his new gig at the newly opened W Hollywood Hotel and his party playlist.

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Sundance Report: POP-UP Shoot @ The Smashbox Tweet House

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Photo: Donato Sepulveda

Smashbox Yello! had an amazing time at The Smashbox Tweet House at Sundance this year. There was plenty o’ swag & swagger; tons of photos & fun. We tip our hats to all of you beautiful people who helped make the events at The Smashbox Tweet House such a resplendent success. Let’s recap & let the photo-hunting begin… Read more

Smashbox Yello Photobooth Takes Sundance – PREVIEW

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Check out this first round of fun photos from the Smashbox Tweet House taken at this year’s Sundance 2010. Read more

Live From The Smashbox Tweet House @ Sundance 2010

_MG_4950Joseph Gordon Levitt @ The Smashbox Tweet House – Sundance 2010

New Media is a hot topic today at the Smashbox Tweet House. Even as I type, Joseph Gordon Levitt, LeVar Burton, and Chase Jarvis are up on stage talking about how affordable, innovative tools are transforming Hollywood. Read more

Yello! From The Smashbox Tweet House – Sneak Peek

Shot_01_335Adrian Grenier at the Smashbox Yello Photobooth – Smashbox Tweet House, Sundance 2010 (Photo: Kori Stanton)

Smashbox Yello! is coming at you live from The Smashbox Tweet House in Park City, Utahhhh. We’re rubbing elbows with Adrian Grenier, Wilmer Valderamma, Kareem Abdul Jabar & Beau Bridges for a smashing good time and a celebrity Tweet-up of epic proportions. Check out the pics and read about the projects after the jump… Read more

Smashbox Is Popping Up at Sundance

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That’s right folks. Smashbox is going to Sundance. And as expected, we’re doing it in style. Our first Smashbox Soirée of the year is going down in Park City, Utah, where we’ll be popping up at the Smashbox Tweet House for a night celebrating the spirit of Sundance with all our film-loving friends. For all the live tweets & deets, make sure you follow Smashbox Studios on Twitter as we tweet live from Sundance beginning tomorrow. See the full press release after the jump…

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